Since 14 April 2026, Apple Business Manager is no longer a separate service. Apple has merged it with Apple Business Essentials and Apple Business Connect into one free platform: Apple Business. It is available in more than 200 countries and regions, including Poland. Below we explain what has changed, which features are available in Poland and how to set up your company account step by step.
What is Apple Business?
Apple Business is a single place to manage everything a company does in the Apple ecosystem: devices, employee accounts, apps and the brand’s presence in Apple services (such as Maps). It replaces three earlier services:
- Apple Business Manager: registering company devices and employee accounts,
- Apple Business Essentials: a device-management subscription, previously available only in the USA,
- Apple Business Connect: managing business listings in Apple Maps and other services.
The platform is free for new and existing users. The portal is at the same address as before: business.apple.com.
What has changed compared with Apple Business Manager?
The biggest change is built-in device management (MDM). Apple Business Manager did not manage devices itself. Configuring settings, security and apps required a third-party MDM system. Basic management is now built into the platform. Other new features:
- Blueprints: ready-made configuration templates (settings, security, apps) for groups of employees. New devices are ready to work straight out of the box (zero-touch deployment).
- Managed Apple Accounts: company Apple accounts with cryptographic separation of work and personal data on the device. Accounts can be created automatically through integration with an identity provider such as Google Workspace or Microsoft Entra ID.
- Groups and roles: assigning apps and permissions by department or team, including custom roles.
- App distribution: buying and assigning App Store apps to employees and teams.
- Admin API: programmatic access to device, user and MDM service data for large deployments.
- The Apple Business app for employees: installing work apps, colleague contacts, requesting support (requires iOS 26, iPadOS 26 or macOS 26).
What works in Apple Business in Poland?
The feature set depends on the country. According to Apple’s guide (as of 25 October 2026):
| Feature | Poland |
|---|---|
| Built-in device management (MDM) | ✅ |
| Zero-touch deployment | ✅ |
| Managed Apple Accounts | ✅ |
| Get Apps and Get Books | ✅ |
| Brand and Location Management, Branded Mail | ✅ |
| Tap to Pay on iPhone | ✅ |
| Mail, Calendar and Directory | ❌ |
| Buying extra iCloud storage and AppleCare+ for Business in the platform | ❌ |
| Ads on Apple Maps (USA and Canada only) | ❌ |
For companies in Poland, the key features are therefore device management, employee accounts and automatic device deployment. Business email has to stay with your current provider.
Built-in MDM or a third-party system?
Built-in MDM is enough for companies that mainly need consistent device configuration, basic security and app distribution. Apple also designed it with small businesses without an IT department in mind. If you already use a third-party MDM system or need more advanced policies, you can keep using it alongside Apple Business, because built-in MDM is optional.
How to set up an Apple Business account step by step
Before you start:
- The account must be set up by a specific person using their real first and last name. Names like “IT Department” are rejected. This person becomes the organisation’s first administrator and, after verification, can appoint up to 9 more.
- The email address must not be in a domain already verified by another organisation in Apple Business or Apple School Manager.
- You need an up-to-date browser: Safari, Chrome, Edge or Firefox.
Sign-up:
- Go to business.apple.com and select Sign up now.
- Enter the company name, address and location. The website address is optional, but it speeds up verification.
- Enter the first and last name of the person setting up the account, create a password and add a phone number.
- Confirm the codes sent by email and text message.
- Accept the Apple Business terms and conditions.
Company verification (you have 60 days):
- In the portal, choose Settings → Organization → Verify Now.
- Choose the first verification method:
- a D-U-N-S number,
- domain verification: a TXT record in your company domain’s DNS,
- App Store Connect, if your company publishes apps.
- Upload an official company document, such as a business licence, a lease or property agreement, or a utility bill.
- Submit the request (Send for Review).
Verification usually takes up to five business days. Employees can sign in to devices with Managed Apple Accounts only after the company is verified. If the company is not verified within 60 days, the organisation and its data are deleted.
How to add company devices
- Automatically: devices appear in Apple Business by themselves if they were bought directly from Apple (with an Apple Customer Number) or from an authorised reseller or carrier that links them to its Reseller Number. You need to add this number to the approved suppliers list in Apple Business.
- Manually: iPhone, iPad, Mac, Apple TV with an Ethernet port and Apple Vision Pro can be added with the Apple Configurator app, even if they were bought outside these channels.
Devices from mBazaar are assigned to our Reseller Number. Just add this number to the approved suppliers list in Apple Business. The devices then reach your organisation automatically and are ready to work from first start-up, with no manual enrolment through Apple Configurator. You will receive the Reseller Number from us.
Already using Apple Business Manager?
Sign in at business.apple.com as before. Apple Business is free for existing Apple Business Manager users too. It is worth reviewing the new features, especially built-in MDM and Blueprints, and deciding whether to stay with your current MDM system or move some management into Apple Business.